Cart 0
Cart 0



You’ve likely found this site because you’re ready for a c-h-a-n-g-e. Deep rooted, transformational, life-giving, long-lasting change.

You’re done with superficial on the surface cleanup.

Possibly you’ve skid into a crossroad, unsure of how to proceed, feeling unfulfilled, stuck or lost. Confused, even.

Maybe you’re experiencing some sort of inner rumbling in your life, that you can’t explain. There’s this bottomless hole, inextinguishable thirst, insatiable hunger… 

For… something… New?

I may not know exactly what you’re going through right now, but I can imagine. 

Rashida B . Daughter. Servant-Inspirer. Helper. Serialpreneuer. Hey, Daughter! Founder.

Rashida B. Daughter. Servant-Inspirer. Helper. Serialpreneuer. Hey, Daughter! Founder.



Hey, I’m Rashida B, and I’m honored that I get to I help lady leaders, geniuses and high-achievers heal the discrepancies between their values, thoughts, goals, habits and actions so that they gain focus, clarity, direction to move from an unhealthy past to a healthy present and even healthier and thriving future… Also, as a Certified Revelation Wellness® Coach I use fitness (running, specifically) as a tool to spread the good news gospel message.



All praises belong to the God and Father of our Lord Jesus Christ. For he is the Father of tender mercy and the God of endless comfort. He always comes alongside us to comfort us in every suffering so that we can come alongside those who are in any painful trial. We can bring them this same comfort that God has poured out upon us. - II Corinthians 1:3-4 The Passion Translation



Just beyond the wilderness stage… You’re no longer who you used to be (forever changed by what you’ve been through), yet feeling like you’re not prepared for who God’s calling you to be?

Are you wondering…

Who you are and what to do next?

Are you feeling like…

  • You are your failures, sadness, anxiousness, unforgiveness, bitterness? 

  • You are so damaged by the things you’ve done, or that have been done to you that you’re unworthy of love, joy, abundance, success? Freedom?

  • You will forever be defined by your past?

  • You’re too old? Not enough? Too late? Too much?

Are you worried…

How people will respond to the new you, the REAL you?


Just like you, I wrestled with all of those questions after the cozy shell of a life I'd manufactured was crushed under the weight of "real life".

I din’t know where or how to begin… again.



Who are you when, for so long you've allowed yourself to be defined by what you do, where you go, who you know, how much you make, where you live, what you drive… 

How creative you are, how smart, how attractive, how great of a mom, wife, friend, sister, aunt… how strong, resilient, upright…  _______________ (insert your thing) you are. Then, suddenly for whatever reasons you’re suddenly none of those things? 

Are you the divorce, broken relationships? Is friendless, manless, childless, jobless your badge?

Do you succumb to the new labels slapped on you by your trials? Anxiety, depression, angry woman, weak woman, failure? Should you layer them upon the lies of your former years? The ones you've been wearing as truth?


Okay, But still... WHO ARE YOU? 

While imprisoned by the Nazis, Deitrich Bonhoeffer, a German pastor wrote a poem entitled, “Who Am I?” in which he writes: 

Who am I? Am I only what I myself know of myself? Restless and longing and sick, like a bird in a cage, struggling for breath, as though hands were compressing my throat, Yearning for colors, for flowers, for the voices of birds, Thirsting for words of kindness, for neighborliness, Tossing in expectations of great events, Powerlessly trembling for friends at an infinite distance, Weary and empty at praying, at thinking, at making, Faint, and ready to say farewell to it all.
— "Who Am I?" - Pastor Deitrich Bonhoeffer


Everyone else thought of Bonhoeffer as this strong, impenetrable tower of faith and strength, in spite of his circumstances. 

So who was he? Was he who he felt on the inside? Or, what others imagined him to be?

He also wondered the same.

Who am I? This or the Other? Am I one person today and tomorrow another? Am I both at once? A hypocrite before others, And before myself a contemptible woebegone weakling? They mock me, these lonely questions of mine.
— "Who Am I? - Pastor Deitrich Bonhoeffer

I’ve never related to a written work (outside of the Bible) so deeply as I have this poem. This very last line stole my breath away.  The one thing despite what he may have been feeling, or what others thought, what Bonhoeffer knew for sure was that:


"Whoever I Am, Thou Knowest, O God, I Am Thine!"


He knew that he was a son. Bonhoeffer's identity was rooted in Christ.  Isn't that the most beautiful, and luxurious way to be? We're none of the things that others may think or say we are.

We're not our successes. Nor, are we our failures. Past, present, or future. We're God's. Just like Dietrich Bonhoeffer, no matter what we’ve been through, what we may still be going through we’re His. We’re daughters of the One true god. We’re heiresses to a promise, HOPE  and future. 

Because of this, we can begin again

Hey, sister! Where is your hope anchored today? 



All praises belong to the God and Father of our Lord Jesus Christ. For he is the Father of tender mercy and the God of endless comfort. He always comes alongside us to comfort us in every suffering so that we can come alongside those who are in any painful trial. We can bring them this same comfort that God has poured out upon us.
— 2 Corinthians 1:3-4 The Passion Translation

Hey, Daughter! was born in the fire. Deep in the wilderness. In the underbelly of the darkest pit. But, God! I was comforted there, refined, strengthened and set apart... for the journey. It's also, where I discovered my true design, my identity as a daughter and the depth of God's love for me and you.   

Your story is not one of striving and suffering. Losing or lacking. Abuse or abandonment. Disappointment or distrust. It’s a redeeming story of God.  

I believe you're here, not by coincidence or chance. You're here because of His sovereignty and unending pursuit of you.  He sees your desire for change.

You've tried everything, else. You may have even managed to get all shiny and new-ish on the outside. However, on the inside you're still a mess, anticipating the next shoe drop. Am I right? Come to the well, sister. Come where there's living water. Where you'll never thirst again (John 4:14). 

Putting your faith first is not passive action. It requires stamina, grace and grit. Will you choose it? We’re all on a journey, the question is how will we travel…  His yoke is easy and His burden is light (Mathew 11:30). I’d love to hear your story and get to know you. Contact me today.



Harness The Support of A Trusted Community and Sisterhood On Your Journey. 

We're Currently Welcoming Founding Members


Sapphire Founder Level

$300 (twelve available)

  • One complimentary Freedom Session ($129 value)

  • Everything in the Amethyst level +

  • Private Founder’s Lounge in the community platform.

  • First access and input to what’s new and coming, test-drive the journal before it’s public release. 

  • + An additional HDC guest invite. Good for a free 3-month regular membership. 

  • $20 monthly membership*.



$500 (twelve available)

  • Everything in the Sapphire Level +

  • **Life-time Membership.

  • 10-minutes of Rapid-Fire Voxer Coaching (Up to three per month, $50 value). 

  • + Two additional HDC guest invites. Good for a free 3-month regular membership. 


Amethyst Founder Level

$240 (twenty-four available)

  • HDC SWAG: Tote, tee, mug.

  • Curated HDC Newsletter.

  • Permanent ‘Founder Listing’ in the HDC directory. 

  • An HDC invite for one guest. Good for a free 3-month regular membership. 

  • $20 monthly membership*.


All Levels: Receive Founder only workshop invites and 10% shopping discount on products in the Hey, Daughter! Shop. *Amethyst and Sapphire Founders are increase exempt. **Diamond Founders never pay membership. Monthly membership once community opens to public $22+ per month.